I design and build systems that help product and design teams deliver at scale

I solve problems that show up when product teams scale: unclear requirements, invisible workload, broken handoffs, and tools that don't reflect how teams actually work.

My background is in UX and Design Ops. I build systems and automation that help people collaborate better and organizations scale sustainably.

Recent work

Projects that turned problems into working solutions.

Unblocking product delivery by simplifying the design system

Reducing complexity to increase adoption, consistency, and delivery speed

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Bringing accountability to design bugs

Moving design bugs out of Figma and into the delivery workflow

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Designing a career system that scales without losing senior talent

From static frameworks to a working system for growth, calibration, and retention

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Making design workload visible at scale

Turning invisible work into shared, actionable insight

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"By far one of the most valuable assets to our design community."

VP Delivery, Backbase

"Jeroen brought structure to design and leadership and raised the bar for how programs are run."

Design Manager, Backbase

"Jeroen gets big, difficult stuff done."

Design Manager, Backbase

"Jeroen balances understanding complex issues with making things actionable, which is rare."

VP Delivery, Backbase

"Without Jeroen's support, we would not have delivered on time."

Senior Designer, Backbase

"Working with Jeroen is always clear and straightforward. Jeroen keeps things simple and tells it like it is."

Senior Designer, Backbase

"Jeroen is a systems thinker who starts with the why and takes ownership in finding better solutions and ways of working."

VP Product, Backbase

Hands-on leader who builds systems and grows teams.

Most Design Ops work is about managing friction: coordinating handoffs, creating processes, tracking work. I'm more interested in building things that make friction disappear.

My approach combines systems thinking with a maker's mindset. Instead of documenting workarounds, I create tools and patterns that remove the need for them.

Areas of Focus

Quantifying problems and creating impactful solutions
Designing systems that scale with people
Building tools that teams actually use
Career coaching and mentoring

Experience

From hands-on design to leading design at scale

DesignOps Manager

Backbase

Jan 2023 - Present

Focusing on People, Product and Process to scale design operations and improve how teams deliver.

Head of Platform Experience

Saxo Bank

Jul 2021 - Jan 2023

Led the Platform UX team across 3 countries, responsible for Web/Mobile platform experiences for Investors, Traders and Wealth managers.

Lead UX Designer

BinckBank N.V.

Nov 2018 - Jun 2021

Led UX design initiatives for financial products, ensuring user needs, business requirements, and technical constraints came together in innovative solutions.

Senior UX Designer

BinckBank N.V.

Aug 2017 - Oct 2018

Designed user experiences for financial products, focusing on creating intuitive interfaces for complex financial workflows.

Senior Interaction Designer

TomTom

Nov 2009 - Jul 2017

Designed new online products for the consumer market. As design lead of projects, ensured requirements from users, business, and technology came together in innovative products.

Interaction Designer

Info.nl

Aug 2008 - Nov 2009

Interaction designer on national and international clients like SNS Bank, Volkskrant, Imprima, Robeco and TomTom.

Creative Consultant

Indivirtual

Mar 2007 - Jul 2008

Responsible for concept development within Indivirtual. Worked for Dela, FNV Bondgenoten, and Yamaha.

Freelance Interaction Designer

Freelance

Feb 2006 - Mar 2007

Freelance interaction designer, worked for companies like Lost Boys, ARA Interactive, User intelligence and LaComunidad.

Your design team could run better

I build the systems and teams that help design run better and deliver more business value. Let's talk about yours.